Led the AI product from concept to public release and accelerator applications, building processes, influencer marketing, and competitive research in a highly uncertain environment.
Led the AI product from concept to public release and accelerator application, establishing scalable processes, influencer marketing, and competitive research in a dynamic, resource-limited environment.
🧩 Project Goal & Metrics
Goal:
To launch an early-stage AI startup and prepare the product for validation and initial user acquisition.
Key Metrics:
- Customer development interviews
- Competitive product analysis
- Website and ad campaign launch
- Influencer campaign reach and engagement
- Accelerator acceptance (Y Combinator, Embarc Collective) and startup support
- Lead generation at conferences
🛠Approach & Implementation
Key stages:
- Task scoping and prioritization
- Customer interviews: preparation, recruitment
- Market: deep competitor research with product analysis
- Marketing: launching ads and collaborations
- Accelerator application and readiness
- Go-to-market: landing page, email campaigns, lead generation