Set up operational workflows for a new business line within 3 months by structuring tasks, implementing Scrum rituals, and team onboarding, which led to 20+ initial sales.

🧩 Project Goal & Metrics

Launched a new company business line — an educational product for the agency market in marketing and sales.

Project goal: establish a functional operational framework and achieve the first sales of educational courses.

Key Metrics: initial leads and course sales.

🛠 Approach & Implementation

Key stages:

• Built and onboarded a team
• Set up workspaces and knowledge base
• Introduced regular Scrum rituals: daily standups, weekly sprint planning, and retrospectives
• Organized communication channels
• Launched marketing campaigns
• Created and deployed the first educational course

My role: Operations Manager and right hand to the CEO — accountable for organizing, controlling, reporting, process setup, and team recruitment. Managed communications and coordinated legal and accounting matters.

Team: Head of Marketing, Marketing Specialist, Tech Specialist, Instructional Designer, Sales Manager.

Tools and tech stack:

• Task and knowledge management: Notion, Miro
• Communication: Telegram, Zoom
• Learning platform: LMS AXL
• Marketing: Facebook Ads